Digitalising distribution channel management

Cloud-native solution for real-time sales and performance insights

Kamenitza is among the leading brewing companies in Bulgaria, founded in 1881, and owns the first beer in Bulgaria that is still produced today – Kamenitza. The company combines the beer expertise of the four world's most famous brewing traditions – the Czech, the German, the Belgian, and the Irish – with loved brands such as Burgasko, Staropramen, Stella Artois, Guinness, Corona, and more.

Committed to maintaining its market leadership, the company focuses on digital transformation to modernize operations for greater efficiency and responsiveness. One such solution, 'Beersteam' developed by Plan A, is part of a suite of software solutions exemplifying Kamenitsa's dedication to operational excellence and strategic innovation.

Project-bacground

Project details

The Goal

To create an all-in-one distribution channel management solution that provides visibility and real-time insights on the product life-cycle—from the warehouse to the end customer—to facilitate decision-making and maximize sales.

 

The industry challenge

  • Digitalisation of complex processes
  • Processing large volumes of data
  • Demand for integration with diverse enterprise software solutions
  • Design that meets the unique requirements and goals of the organization

 

Execution process

The development process focused on scalability, flexibility, and future-proofing.

 

Features of Beerstream

  • Sales at Point of Contact (PoC)
  • Inventory management
  • PoC mapping history
  • CRM Module
  • Product mapping history
  • Reports 

 

The outputs

  • Understanding evolving customer preferences and trends, geographical performance analysis, and tracking of marketing campaign effectiveness.
  • Ensuring popular products are always in stock while reducing overstock of less popular items.
  • Achieved cost savings through reduced order errors, as well as savings on wasted inventory, shipping costs, and administrative expenses.
  • Streamlining order processing time and the efficiency in the communication channels between the brewery and distributors.

Handling diverse data sources from over:

200+

distributors 

46

software solutions

 

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How we Plan A-pproved the Right People for Your Team

At Plan A, we recognise the importance of assembling the right team for any project's success. This is why we have established a thorough hiring process that not only saves our clients time and resources but also ensures that they receive the best talent tailored to their specific needs. 

 

BeeTack

For over two years, PLAN A relied on an external web-based shift tracking platform. However, as the company scaled, costs increased significantly. The system required additional maintenance efforts, had frequent technical errors, and lacked flexibility for customisation. Exporting reports became cumbersome, and employees often forgot to log official holidays, sick leaves, and days off, leading to inaccurate reports for clients. A tailored internal solution became necessary to address these challenges.

Document Digitisation Process

Today's blog post delves into the world of FMCG companies navigating the fast-paced business landscape. Adopting digital transformation is essential for optimizing processes, lowering costs, and increasing productivity. A wide range of benefits await these businesses if they abandon traditional paper documents in favor of digital document management. Automation, actionable insights, a lower carbon footprint, improved searchability, regulatory compliance, and potential integration with cutting-edge technologies such as AI and IoT are just a few examples.
Within the scope of this blog post, we will look at key considerations for FMCG companies as they seek to modernize their document management processes and embark on a transformative journey toward success.

 

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