Digitalising distribution channel management

Cloud-native solution for real-time sales and performance insights

Kamenitza is among the leading brewing companies in Bulgaria, founded in 1881, and owns the first beer in Bulgaria that is still produced today – Kamenitza. The company combines the beer expertise of the four world's most famous brewing traditions – the Czech, the German, the Belgian, and the Irish – with loved brands such as Burgasko, Staropramen, Stella Artois, Guinness, Corona, and more.

Committed to maintaining its market leadership, the company focuses on digital transformation to modernize operations for greater efficiency and responsiveness. One such solution, 'Beersteam' developed by Plan A, is part of a suite of software solutions exemplifying Kamenitsa's dedication to operational excellence and strategic innovation.

Project-bacground

Project details

The Goal

To create an all-in-one distribution channel management solution that provides visibility and real-time insights on the product life-cycle—from the warehouse to the end customer—to facilitate decision-making and maximize sales.

 

The industry challenge

  • Digitalisation of complex processes
  • Processing large volumes of data
  • Demand for integration with diverse enterprise software solutions
  • Design that meets the unique requirements and goals of the organization

 

Execution process

The development process focused on scalability, flexibility, and future-proofing.

 

Features of Beerstream

  • Sales at Point of Contact (PoC)
  • Inventory management
  • PoC mapping history
  • CRM Module
  • Product mapping history
  • Reports 

 

The outputs

  • Understanding evolving customer preferences and trends, geographical performance analysis, and tracking of marketing campaign effectiveness.
  • Ensuring popular products are always in stock while reducing overstock of less popular items.
  • Achieved cost savings through reduced order errors, as well as savings on wasted inventory, shipping costs, and administrative expenses.
  • Streamlining order processing time and the efficiency in the communication channels between the brewery and distributors.

Handling diverse data sources from over:

200+

distributors 

46

software solutions

 

Empower your digital venture

Ready to scale your digital business to new heights? Let Plan A be your strategic tech partner, handling the intricacies of your IT process while you focus on driving your business forward. Whether you're starting or gearing up for expansion, our experienced team is here to propel your success. Contact us now, and let's build the future together.

Contact us

Continue reading

Document Digitisation Process

Today's blog post delves into the world of FMCG companies navigating the fast-paced business landscape. Adopting digital transformation is essential for optimizing processes, lowering costs, and increasing productivity. A wide range of benefits await these businesses if they abandon traditional paper documents in favor of digital document management. Automation, actionable insights, a lower carbon footprint, improved searchability, regulatory compliance, and potential integration with cutting-edge technologies such as AI and IoT are just a few examples.
Within the scope of this blog post, we will look at key considerations for FMCG companies as they seek to modernize their document management processes and embark on a transformative journey toward success.

 

A word from the CEO

Alexander, Plan A's CEO, gained his experience working in the banking sector as Head of Credit Card Analysis Systems and then in the IT sector as Managing Director. His areas of expertise include business management, service delivery, project management, and IT technical consulting, as well as experience managing cross-national IT projects and teams.

CODE WARS: GraphQL - A New Hope

GraphQL is an open-source data query and manipulation language for APIs, and a runtime for fulfilling queries with existing data. GraphQL was developed internally by Facebook in 2012 before being publicly released in 2015.

Newsletter

Stay up to date, subscribe to our newsletter !